A crazy simple approach to creating wonderful real estate content
The word is out that content marketing is an effective way of attracting and nurturing customers. Let’s say you’ve already broken ground on your blog. You’ve written and published several blog posts...
View ArticleWhat contact management software can do for your real estate business
If you’re part of the 17 percent of real estate agents that employ an assistant (Placester, 2014) you’re lucky enough to get some support for administration and organizational tasks. But what if you’re...
View ArticleSeeking mortgage and real estate pros to share news, views and more
What if you had a platform to share your knowledge — the things you do and ideas you have every day that make you an expert in your field — with the specialized Inman community … View post: Seeking...
View ArticleThe do’s and don’ts of posting content online
Having been in the title insurance business since 2005, I know that real estate agents love to tell their audience the latest and greatest real estate news. Continued here: The do’s and don’ts of...
View Article8 ways to grow your blog audience — free of charge
Recently, there has been chatter about the death of blogging. Rest assured, blogging alive and well. Read more here: 8 ways to grow your blog audience — free of charge
View ArticleThe new rules of real estate team building: Part 2
There are many real estate team-building models available to use as your framework. The model I propose is one that focuses on a “core membership” centered on collaboration. Go here to read the rest:...
View Article4 steps to creating eye-catching real estate newsletter content
I’m the chief content officer and have been doing this for more than a quarter century, and I’ve engaged a team of experienced writers as well. Originally posted here: 4 steps to creating eye-catching...
View ArticleThe blogging strategy so effective you can’t afford not to use it: Part 1
So here it is, the blogging strategy so effective that you can’t afford not to use it: Identify thought leaders in your market and mention them in your posts. There are several caveats to this, but...
View ArticleAn agent’s guide to managing an editorial calendar
A blog is an ideal way to showcase your industry knowledge, and it allows you to connect with the public via your website, generating leads and future clients. You can use your blog to place listings,...
View ArticleHow to protect your listing image rights on the Internet
Real estate listings and their associated photographs and media are very valuable content (intellectual property). This content is so valuable that some websites have built pretty large kingdoms using...
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